For tradespeople and small businesses

Describe it.See it live.

A website you change by talking to it. No dashboards, no technical skills.

A website you change by talking to it. Tell it what you want in your own words, see it happen in a second, and publish when you're happy. No dashboards, no technical skills, no waiting for anyone.

  • See every change in about a second
  • Nothing goes live until you publish
  • Undo anything in one click

Sign in to CraeftSee how it works

Scroll
  • “Add our new opening hours”
  • “We're closed from 24 to 27 December”
  • “Put my mobile number at the top”
  • “Add photos of the kitchen we finished last week”
  • “Say we're fully booked until March”
  • “Add a page for gutter cleaning”
  • “Fix the spelling on the contact page”
  • “Make the prices easier to read on a phone”
  • “We now cover the villages north of town too”
  • “Make the buttons match our van”

Try it yourself

Go on. Change this website.

A pretend roofer's website, with Craeft beside it. Tap a suggestion or type your own, and watch the page change. It's only a demo, so you can't break anything.

hartleyroofing.co.ukLive

We're closed from 24 to 27 December. Merry Christmas from all of us!

Call us on 01234 567 890 · Emergency call-outs 7 days a week

Services · Our work · Reviews · Contact

Roofing & guttering

Roof repairs, new roofs, guttering and chimney work for homes across the countyRoofs done right, first time

Open Monday to Saturday, 7am to 6pm

Family run since 1998. Free quotes, fully insured, every job guaranteed.

Get a free quoteSee our work
RepairsLeaks, slipped tiles, storm damage.
New roofsTiled, slate and flat roofs.
GutteringCleaning, repairs and new gutters.

What customers say

★★★★★“Fixed our leak the same day. Couldn't recommend them more.” Tom

★★★★★“Lovely job on the new roof, and they tidied up after.” Sarah

CraeftTry it, it's only pretend

Hi! What would you like to change on this website? Tap a suggestion, or type your own.

  • ~1sfrom asking for a change to seeing it on your website
  • 0dashboards, menus or manuals to learn
  • 1 clickto undo a change you don't like
  • 24/7change it whenever it suits you, evenings and weekends too

How it works

Three steps, one sentence.

  1. Ask

    Open your website and say what you want: type it, speak it, or point at the thing on the page. “Add our new opening hours.”

  2. See it live

    The change appears on your page in about a second, in a private draft only you and your team can see. Not quite right? Just say so.

  3. Publish

    Look at the before and after, then press publish. Changed your mind later? One click puts it back.

Ask your way

Type it, say it, or point at it.

  • Type it

    “Make this heading shorter.” Plain words, like you'd text a colleague.

  • Say it

    Press the microphone and talk, while you look at the page. Handy with dusty hands.

  • Point at it

    Tap Select, click the thing on the page, then say what should change.

  • Message itComing

    Text your website from WhatsApp or Telegram, from the van or the building site.

“Shorten the heading, add our opening hours and make the buttons match the van.”

Drag across the page to compare. One sentence, three changes, ready in a second.

  • WordsHeadings, opening hours, prices, holiday notices, spelling.
  • PagesA new page for a new service, or a section on an old one.
  • PhotosShow off the latest job: swap a photo or add new ones.
  • GoogleThe title and description people see when they find you on Google.
  • LookColours, spacing and sizes, within your website's own style.
  • Anything biggerCraeft tells you so, instead of guessing.

Safe by design

Go ahead. You can't break it.

Change as much as you like. Your customers only ever see what you've decided to publish.

  1. 01

    Nothing goes live by accident

    Every change waits in a private draft. Your customers see nothing until someone with permission presses publish.

  2. 02

    Undo anything

    Didn't like it after all? One click takes a published change back.

  3. 03

    You decide who can do what

    Let the office, a family member or your web designer make changes, and keep publishing for yourself. Every change says who made it, and when.

  4. 04

    It knows its limits

    Craeft changes words, pages, photos, Google details and the look of your site. For anything bigger, it says so instead of guessing, and it never breaks a page people already link to.

From request to live

Every change takes the same safe road.

  1. Draft

    Your change is made in a private copy of your website. Only you and your team can see it.

  2. Review

    Look at before-and-after pictures of the page, or ask someone else to have a look first.

  3. Check

    Craeft makes sure your website still works before anything goes live.

  4. Publish

    Press publish and it's live for everyone, with an email to confirm.

  5. Undo

    Changed your mind? One click puts it back the way it was.

Who it's for

Made fortradespeople and small businesses.

For people who'd rather be on the job than in front of a computer. You know your trade; Craeft knows websites.

  • Dashboards

    No control panel to learn. Your website, and a chat beside it.

  • Jargon

    Say it the way you'd say it to a customer. Craeft works out the rest.

  • Waiting

    No emails to an agency and a week's wait. Your change is there in a second.

  • Big bills

    No monthly fee for a server, no plugins to keep paying for.

Hosting included

A fast, safe website that costs next to nothing to run.

  • 01Fast

    Your pages are delivered from a network close to your customers, so they open quickly on any phone.

  • 02Safe

    Always encrypted, with no plugins to update and no admin password for anyone to guess.

  • 03Nearly free

    Your website doesn't need a server of its own, so hosting costs next to nothing.

  • 04Saved

    Every change is kept, with who made it and when. Your website is yours, and stays yours.

Questions

The things people ask first.

Something else? Write to info@pragtex.com.

Do I need any technical skills?

No. If you can send a text message, you can use Craeft. Say what you want in your own words; Craeft takes care of the technical side.

What if I make a mistake?

Nothing goes live until you press publish, and you see the before and after first. If you change your mind later, one click undoes it.

Can I break my website?

Craeft checks your website still works before anything goes live. It sticks to words, pages, photos, Google details and the look of your site; for anything bigger, it tells you instead of guessing.

What does hosting cost?

Very little. Craeft websites don't need a server of their own, which keeps hosting costs close to zero. No plugins, no add-ons to keep paying for.

Can I message my website on WhatsApp?

That's coming. We're working on letting you send changes from WhatsApp and Telegram. For now, you chat with your website in the editor beside it.

Can someone else help with my website?

Yes. Invite the office, a family member or your web designer. Each person gets a role: they can make changes and ask you to look, and you decide what gets published.

I build websites for clients. Is Craeft for me?

Yes. Look after all your clients' websites from one place. Each client sees only their own, and can make small changes themselves without calling you.

How do I get access?

Craeft is in early access, by invitation. If you've been invited, sign in with the email address your invitation went to.

Describe your first change.

Craeft is in early access. If you've been invited, sign in with the email address your invitation went to.

Sign in to Craeft